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Dollie's Ice Cream Parlor, a cozy mom-and-pop shop nestled in East Atlanta Village, underwent a hypothetical rebranding to rejuvenate its brand and visual identity, offering a fresh new look.
DOLLIE'S ICE CREAM PARLOR
BRANDING
ObJECTIVE
Dollie's Ice Cream Parlor lacked a distinct branding and inviting visual appeal, leaving it less attractive compared to neighboring competitors. Thus, the goal was to craft a warmer, more hospitable, and charming atmosphere.
RESULT
This rebrand of Dollie's Ice Cream Parlor can transform it into a standout destination. With its welcoming atmosphere and refreshed branding, Dollie's can now captivate customers and stands out among competitors, solidifying its place as a beloved local hotspot.
BEHIND THE SCENES
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