Dollie's Ice Cream Parlor
Branding & Visual Identity
Dollie's Ice Cream Parlor is a local food stand located in East Atlanta. This was a simulated and hypothetical rebrand for a school assignment to elevate a local business' brand and identity to give it a fresh look.
Dollie's Ice Cream Parlor had little to no established branding or visual identity and it didn't look inviting when compared to neighboring competing businesses and restaurants.
The new and improved logo aims to give the restaurant a more friendly, inviting look. The new logo is more modern, playful, and charismatic.
Primary font / Ultra
Secondary font / Europa