client
Dollie's Ice Cream Parlor
type
Branding & Visual Identity
description
Dollie's Ice Cream Parlor is a local food stand located in East Atlanta. This was a simulated and hypothetical rebrand for a school assignment to elevate a local business' brand and identity to give it a fresh look.
Dollie's Ice Cream Parlor had little to no established branding or visual identity and it didn't look inviting when compared to neighboring competing businesses and restaurants.
The new and improved logo aims to give the restaurant a more friendly, inviting look. The new logo is more modern, playful, and charismatic.
Hot Pink
#EE3171
Mustard Yellow
#ECBF1D
Baby Blue
#00AEEF
Primary font / Ultra
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*(
Secondary font / Europa
 |  |  |
|---|