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Georgia Natural Gas aimed to enhance its visibility among diverse audiences and across multiple platforms. This led to the development of a fall and winter campaign, featuring two televised animations and LED designs showcased at various stadiums across the Atlanta metropolitan area.

Georgia Natural Gas

Motion Design & Character Design

Objective

Design characters that complement the background, adopting the distinctive pointy angular style inspired by the Georgia Natural Gas logo.

Result

Create characters seamlessly integrated into the environment, designed to be rigged and primed for animation.

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