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Johnson_Pop-Leverage Campaign Presentati


Pac-Man x Weightwatchers


Advertising Campaign


This advertising project objective was to leverage a pop culture icon / phenomena and use it to advertise a product, service, or company, hence the world of Pac-Man was used to advertise and market to a younger female demographic that Weightwatchers previously had trouble accessing. The advertising campaign objective was to reach younger audiences and expand Weightwatchers' clientele.

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Street Poster

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Ltd Ed. Cookbook

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Mobile App

Social Media Ad

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